What is SEM?

SEM or Search engine marketing is pushing traffic to your website by buying adverts on search engines such as google.

There are various methods, including:

PPC (pay-per-click)
PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
CPC (cost-per-click)
CPM (cost-per-thousand impressions)

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